Created as part of a graphic design course project, this fictional festival poster was developed from the prompt “All We Do Is…” with the chosen concept Ascend.
The piece centers on the idea of elevation, using a surreal desert landscape, dramatic scale, and a stairway rising into the sky to create a sense of movement, ambition, and transcendence. I used bold typography, layered depth, and a warm, atmospheric color palette to give the poster a strong visual presence while reinforcing the imagined identity of the event.
The project highlights my ability to translate an abstract concept into a cohesive promotional design with a clear mood and narrative.