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Authentic Feel

Brand Poster, 2025

Kawai — Authentic Feel, Expressive Sound

Created for Kawai America, this poster was designed as a general brand piece for in-store dealer displays. The goal was to create something clean, modern, and visually striking while keeping the messaging concise and easy to absorb in a retail environment.

I paired minimal copy with a prominent product image, QR code, and bold typography to quickly communicate the brand and invite further exploration.

To add more visual energy without overcrowding the layout, I incorporated colorful light rays around the piano, helping the piece feel more dynamic and attention-grabbing while still maintaining a polished, premium look.