Created as an advertisement for the JMAC Festival event program, which Kawai sponsors in support of music educators and students in the Japanese music community in Los Angeles.
The goal was to create something clean, minimal, and refined, with a visual approach that felt appropriate for the audience and setting. I focused on restrained composition, soft imagery, and concise copy to communicate Kawai's support for the next generation of pianists in a way that felt elegant rather than overstated.
The final design balances brand presence with a calm, polished aesthetic.