Leaves & Legends
A fictional seasonal event identity for a Universal-style theme park — built as a full brand system from logo standards through merchandise and food-service packaging.
Open case studyA designer who thinks like a marketer — combining a marketing background with a graphic design practice to build brand systems, campaigns, and visual identity that earn attention because the thinking behind them is sharp.
Logo systems, visual languages, and brand standards built to scale across every touchpoint.
Posters, social, OOH, and integrated rollouts grounded in marketing intent and audience clarity.
Editorial, brochures, packaging, and merchandise that translate digital systems into the tactile world.
Positioning, naming, and creative direction — design decisions backed by a marketing brain.
A fictional seasonal event identity for a Universal-style theme park — built as a full brand system from logo standards through merchandise and food-service packaging.
Open case study
A campaign poster for a fictional electronic music festival in the Black Rock Desert — illustration, type system, and lineup hierarchy designed to feel iconic from across a crowd.
Open case study
Spatial display and conceptual storytelling for a Kawai × Heralbony piano collaboration — booth signage, narrative wall, and supporting print, designed to make an installation feel inevitable.
Open case studyOpen to full-time design and brand marketing roles. Based in Los Angeles, open to remote and relocation.
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