A place to
move forward.
A complete identity system for a Woodland Hills nonprofit that helps veteran and military families reach lasting homeownership — logo through environmental application.
The guidelines, front to back.
Fourteen spreads covering the mark, palette, typography, and application rules. Arrow keys, swipe, or the rail below to move through it.
The roof, in motion.
A twenty-second brand film built entirely from the roof device — the angle folds, splits, and re-forms into each icon in the family before resolving into the lockup. It exists to prove the geometry is one continuous idea rather than a set of separate drawings.
The Organization
Who Homes 4 Families serves, and what the identity had to carry.
Housing is the start, not the finish.
Homes 4 Families supports veterans and military families through affordable homeownership, education, and long-term community resources. The work goes past handing over a house — families also receive guidance, financial education, personal support, and access to tools that build stability over time.
The identity had to hold both halves of that: the solidity of a home and the duration of the support around it. A mark that only said "housing" would undersell the organization. One that only said "service" would lose the thing families actually walk into.
Identity System
The logomark, its variations, and the rules that keep it intact.
The logo.
The logomark is a house built from separable parts — two posts, a four-pane window, and a Tile Red roof. Foundation Navy carries trust and permanence; the red roof carries protection. The highlighted 4 does the connective work, physically joining "Homes" and "Families" in the wordmark.
Three faces, clear jobs.
The system balances strength, clarity, and approachability. Oswald creates a confident, structured voice for headlines; Libre Franklin keeps longer information readable and welcoming. Archivo is walled off for the wordmark alone.
0 1 2 3 4 5 6 7 8 9
Locking Archivo to the wordmark keeps the mark distinct from everything set around it — the logo never reads as a headline that happens to be nearby.
Grounded, trustworthy, supportive.
Foundation Navy is the primary brand color, bringing structure and stability. Tile Red adds warmth and emphasis, highlighting key moments and calls to action. Charcoal supports readability in body copy; White keeps the system open and accessible.
HEX 1E3A5FRGB 30 / 58 / 95CMYK 68 / 39 / 0 / 63Primary. Structure, panels, and type.HEX C0453ARGB 192 / 69 / 58CMYK 0 / 64 / 70 / 25Accent. The roof, emphasis, and calls to action.HEX 2A2E35RGB 42 / 46 / 53CMYK 21 / 13 / 0 / 79Body copy and secondary information.HEX FFFFFFRGB 255 / 255 / 255CMYK 0 / 0 / 0 / 0Open space. Keeps the system clear and accessible.Graphic Assets
The roof device, the logomark, and the icon family drawn from them.
One angle, everywhere.
The roof is the central graphic device. Drawn from the logomark, it links the brand together while representing shelter and support. It appears directly — framing photography, dividing layouts, guiding movement — and indirectly, through the same angled geometry echoed in icons and layout edges.
In some icons the roof is drawn outright; in others it's implied — through negative space, or the relationship between elements, like the hands beneath the heart.
Applications
The system at pocket scale, reading scale, and room scale.
Same parts, every scale.
Each application uses the same core elements — bold Oswald headlines, documentary photography, textured backgrounds, and the roof device — while adapting layout to purpose. From a card that fits in a pocket to a banner read across a hall.
Awareness poster
Large · PrintThe roof device becomes the compositional spine — a red chevron that cuts the frame diagonally, masks the photography, and delivers the eye to the navy call-to-action bar.
Tri-fold brochure
Medium · PrintText-heavy program explanation for donors, volunteers, and partners. Icons organize the program into recognizable support categories; a numbered red path walks the reader through application to homeownership.
Environmental signage
XL · EventAt event scale the system strips down to three moves: a navy field, one Oswald headline, and the roof anchoring the base. Wayfinding and check-in inherit the same geometry so the space reads as one continuous surface.
Campaign
Where the system met the public.
Your next step — a veteran resource pop-up at Bob Hope Patriotic Hall.
A multi-day event introducing the housing programs and connecting veteran families with practical support — promoted socially and in print, then staged with banners, posters, check-in graphics, and wayfinding.
The takeaway card is the piece that leaves with people. Attendees record what was discussed, the recommended next action, and who to contact — so the conversation survives the walk to the parking lot.
